Jesse Stay, my partner in SocialOptimize, just made the big time in terms of exposure. The New York Times (NYT) just referenced the book he co-authored with Jason Alba, I’m on Facebook – Now What?, in one of its career-oriented articles. Jesse’s success as an author of this timely book and a very well-written blog about social networking technology has paid dividends for our business. We have performed no advertising since founding the new media branding and development agency a few months ago, yet we get several client inquiries from Fortune 2000 companies and well-funded startups almost every single day. Such is the power of technology evangelism and intelligent marketing through new media channels like blogs and social networks, and old-fashioned book writing, of course.

Congratulations to Jesse Stay and Jason Alba.