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Think Outside of the Frame

3 November 2008 718 views No Comment

Innovation is usually associated with “thinking outside of the box.” In this video, BMW Group designer Chris Bangle shows us how to think outside of the frame. A car with a skin of cloth? Impossible you say? Impossibility exists only in the mind ruled by rules. “Thinking flexible, acting flexible, context over dogma.” Think. Ask Questions. Think Different.

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