As a startup guy myself and someone who likes to cover startups, I was delighted to find the Innovation Alley at ad:tech San Francisco. It’s no surprise that the exhibit hall and conference sessions are dominated by big brands like Yahoo! (YHOO) and Google (GOOG). They have the resources to buy exposure. But startups struggle for attention everyday. Most don’t deserve any attention but even the ones with innovative new technology and solutions don’t get the buzz they deserve.
So the folks at ad:tech is helping to solve this rather …

We are all early adopters now. Everyone is looking for the new new thing. When someone finds the latest new new thing, technology helps everyone else find out about it and we get to decide if we want to follow along. When done right this process moves lightning fast and blockbuster products surface almost instantaneously. New products cross the chasm faster than they’ve ever crossed before. For remarkable products, the chasm has shrunk.
Despite all this progress, there remains a lack of both art and science in the field of new …