“@kevinrose how do I get you to follow me back???” – anonymous self-proclaimed “social app guru”
This is Part 2 of a series that explores the science of Social Media Measurement. Let me preface this post by saying that this is a lighthearted post trying to come up with a simple measurement regarding a hugely successful social web service.
Previously, I explored the measurement of popularity, novelty, and attention on the very popular crowdsourcing news aggregation site Digg. My post was based on an arcane academic study involving the half-life of popularly …

I co-founded a tiny little agency a few months ago called SocialOptimize that was focused on producing Facebook apps. At the time of founding, my partner and I received almost overwhelming demand from companies who were desperate to gain a presence on social networking site Facebook. Facebook was already quickly turning into a cultural phenomenon as everyone and their grandmother started registering for the site and “poking” each other.
Essentially, it was this mass of humanity in digital form that attracted advertisers and marketers to jump on the bandwagon and either …

This is too funny. Now you know that Search Engine Optimization (SEO) has hit mainstream. OMG.

 
Steve Ballmer, CEO of Microsoft (MSFT) puts on his best poker face with this letter to the Yahoo! (YHOO) board of directors. Ballmer isn’t known all over the world as an innovator, but as a former lawyer and one of the architects of Microsoft’s monopolistic business tactics, I’m sure he can hold his own at the negotiation table. Of course, that hasn’t been the case lately with the outlandish premiums he paid for aQuantive and Facebook. So maybe he’ll back off of this hard stance:
Dear Members of the Board:
It has …

Waking up at 4am this morning was a trying ordeal despite my excitement for opening day. But it was all worth it when I tuned into ESPN2 (DIS) and found my boys from Beantown duking it out against the Oakland Athletics in a seesaw battle. In the end, the Red Sox won a tight 6-5 match and started the defense of their championship title positively.
Manny Ramirez, usually a slow starter, drove in four ribbies. Ramirez is jockeying for a contract extension so I expect him to get off to an …

I get up very early in the morning to prepare for the markets’ open. The usual routine involves checking my inbox for important emails from friends or respected professionals, quickly poring over all the news, running through my RSS feeds, tracking my investment ideas through Google (GOOG) Alerts and some proprietary software that automatically populate my database of companies to investigate further. I find that having a discipline or process helps me to keep my mind focused, sharp, and ready to generate new ideas.
Early tomorrow morning, I’m changing my routine …

Since my current work is in new media and social networking, I am keenly interested in the turbulence facing the newspaper industry. Clients, ranging from Fortune 2000 companies to small innovative startups, come to my team at SocialOptimize to gain an understanding of the new media landscape and to develop an actionable strategy for building a meaningful presence in social networks. They ask about their traditional marketing budgets and I tell them that we will see the disappearance of many old model newspaper, radio, and television companies as they struggle …

Spring training has arrived – hard to believe that I’ll get to watch my Red Sox play for games that count in a couple months. The team has a good chance to improve on last year’s championship season because of the infusion of youth that Theo Epstein and his Ivy League staff are ushering in. Of course, old superstars like Manny Ramirez and David Ortiz will continue to carry the team. But, with Jacoby Ellsbury, Jon Lester, Dustin Pedroia, and Clay Buchholz projected to play major roles, the team seems …

The best Super Bowl commercial for me was the National Football League’s “Super Ad: Who Wants it More?” spot titled Mr. Oboe. The advert features a story about NFL offensive lineman Ephraim Salaam convincing a young, oboe-playing grocery bagger named Chester Pitts to give football a try. Pitts ends up joining the San Diego State football team, getting selected in the second round of the NFL draft, and playing right alongside Salaam for the Houston Texans.
What an inspiring story! It reminds me of a line from Disney’s (DIS) Pixar-produced Ratatouille. …