Everybody seems to be a “social media guru” these days. Like a real world sausage-fest, the “guru-fest” on Twitter and Facebook where four out of every five members claim to be some sort of ninja, jedi, maven, strategist or expert cannot possibly be a good thing. I exaggerate but echo chambers are not productive. What’s an earnest social media consultant to do?
Before you read on, you should know that I wrote this post only for those folks who are totally committed to the social media “industry” and intend to make a …

My good friend Dan and I were talking shop about our recent business challenges. He works for Omniture (OMTR), the leading Web analytics software company, and is one of the top sales guys there. As an aside, we were both at the University Venture Fund when I sourced our Omniture deal and we had the privilege to co-invest with Hummer Winblad Venture Partners and Scale Venture Partners in one of Utah’s shining technology successes. Every quarter, my friend handily beats his quotas and makes good money doing so. Life ought …