As a startup guy myself and someone who likes to cover startups, I was delighted to find the Innovation Alley at ad:tech San Francisco. It’s no surprise that the exhibit hall and conference sessions are dominated by big brands like Yahoo! (YHOO) and Google (GOOG). They have the resources to buy exposure. But startups struggle for attention everyday. Most don’t deserve any attention but even the ones with innovative new technology and solutions don’t get the buzz they deserve.
So the folks at ad:tech is helping to solve this rather …

We are all early adopters now. Everyone is looking for the new new thing. When someone finds the latest new new thing, technology helps everyone else find out about it and we get to decide if we want to follow along. When done right this process moves lightning fast and blockbuster products surface almost instantaneously. New products cross the chasm faster than they’ve ever crossed before. For remarkable products, the chasm has shrunk.
Despite all this progress, there remains a lack of both art and science in the field of new …

Seth said something that really boggled my mind.
“Instead of fitting the marketing to the business, fit the business to the marketing.”
“What?!?! What is he talking about?” was my initial reaction.
Turning things upside down and completely rearranging the order and relationship of things seems appropriate in times like these. Wise men throughout history have championed the art of contrary thinking as one way to develop new ideas, options, and decisions.
Instead of Marketing as an afterthought designed to fit whatever product or service you’ve already decided to create, the business you create will …

Facebook insiders have been selling their stock. Top level insiders such as directors from venture funds invested in Facebook, key executives and even Mark Zuckerberg himself have been quietly trying to unload some shares in private sales. These private transactions are not uncommon as startup entrepreneurs and their backers are often in search of some liquidity. What makes these particular transactions interesting are the implied values being negotiated.
When Microsoft (MSFT) bought a small stake in the wildly popular social network, the price paid implied an overall value of $15 billion. …

A few days ago, I wrote about the commoditization of social networks or rather the social networking feature sets that currently make Myspace and Facebook so unique and neat. Pioneers in social networking like Friendster and Myspace introduced a new data and software architecture that, at the same time clumsily and elegantly, met Internet users’ desire to interact and share content with each other. Finding old friends, connecting with new friends, sharing music and videos, playing collaborative games, and expressing oneself to virtual audiences of thousands all were groundbreaking features …

Chris Anderson, a writer at Wired Magazine and author of the influential The Long Tail: Why the Future of Business is Selling Less of More, makes some good points about the insanity of Facebook’s $15 billion valuation, the inadequacy of current approaches to social networking, and the implications of an over-reliance on advertising as a business model. His arguments are useful because entrepreneurs can use them to make concrete business or strategic decisions. He doesn’t use namby pamby qualifications to hedge his bets and predictions. I do …

The technology sector gets a big surprise with Microsoft (MSFT) announcing that it will cease to pursue the acquisition of Yahoo! (YHOO). Most analysts and market pundits expected Jerry Yang & Company would ultimately accept a deal, albeit at a higher price than Microsoft’s initial offer. Expect Yahoo! stock to take a precipitous plunge at the market open and the announcement of class action lawsuits from its larger shareholders. While this saga of two tech giants unwinds, plenty of news in the rest of the tech sector deserves attention.
The Nasdaq …

“@kevinrose how do I get you to follow me back???” – anonymous self-proclaimed “social app guru”
This is Part 2 of a series that explores the science of Social Media Measurement. Let me preface this post by saying that this is a lighthearted post trying to come up with a simple measurement regarding a hugely successful social web service.
Previously, I explored the measurement of popularity, novelty, and attention on the very popular crowdsourcing news aggregation site Digg. My post was based on an arcane academic study involving the half-life of popularly …

This is Part 1 of a new series that explores the science of Social Media Measurement.
Much attention has been given to the Web 2.0 generation of social networks and websites. Deservedly so, this next wave of Internet properties has quickly acquired humongous user bases, rich valuations, and cultural buzz worldwide. Venture capital investors are clamoring to fund the latest spin on crowdsourcing, content aggregation, social networking, micro-blogging, video sharing, and other different takes on social media. Fortune 2000 companies are all trying to figure out how to respond to this …

I co-founded a tiny little agency a few months ago called SocialOptimize that was focused on producing Facebook apps. At the time of founding, my partner and I received almost overwhelming demand from companies who were desperate to gain a presence on social networking site Facebook. Facebook was already quickly turning into a cultural phenomenon as everyone and their grandmother started registering for the site and “poking” each other.
Essentially, it was this mass of humanity in digital form that attracted advertisers and marketers to jump on the bandwagon and either …