I co-founded a tiny little agency a few months ago called SocialOptimize that was focused on producing Facebook apps. At the time of founding, my partner and I received almost overwhelming demand from companies who were desperate to gain a presence on social networking site Facebook. Facebook was already quickly turning into a cultural phenomenon as everyone and their grandmother started registering for the site and “poking” each other.
Essentially, it was this mass of humanity in digital form that attracted advertisers and marketers to jump on the bandwagon and either …