Prompted by the rumblings of activist hedge funds Harbinger Capital and Firebrand Partners last month, I wrote about the New York Times (NYT) and its evolving technology assets. I found the Times to be surprisingly forward-thinking in its investments in the online world. As a strategic investor, it has made some fairly impressive investments in innovative startups that could solve the riddle of monetizing online news and content. Its investments include bets on blog advertising networks, news aggregation websites, blogging platforms, video sharing sites, job search engines, …

This is Part 1 of a new series that explores the science of Social Media Measurement.
Much attention has been given to the Web 2.0 generation of social networks and websites. Deservedly so, this next wave of Internet properties has quickly acquired humongous user bases, rich valuations, and cultural buzz worldwide. Venture capital investors are clamoring to fund the latest spin on crowdsourcing, content aggregation, social networking, micro-blogging, video sharing, and other different takes on social media. Fortune 2000 companies are all trying to figure out how to respond to this …