Since my current work is in new media and social networking, I am keenly interested in the turbulence facing the newspaper industry. Clients, ranging from Fortune 2000 companies to small innovative startups, come to my team at SocialOptimize to gain an understanding of the new media landscape and to develop an actionable strategy for building a meaningful presence in social networks. They ask about their traditional marketing budgets and I tell them that we will see the disappearance of many old model newspaper, radio, and television companies as they struggle …

The best Super Bowl commercial for me was the National Football League’s “Super Ad: Who Wants it More?” spot titled Mr. Oboe. The advert features a story about NFL offensive lineman Ephraim Salaam convincing a young, oboe-playing grocery bagger named Chester Pitts to give football a try. Pitts ends up joining the San Diego State football team, getting selected in the second round of the NFL draft, and playing right alongside Salaam for the Houston Texans.
What an inspiring story! It reminds me of a line from Disney’s (DIS) Pixar-produced Ratatouille. …