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Articles tagged with: Marketing

Innovation, Marketing, Startups, Technology »

[23 Apr 2010 | No Comment | 2,169 views]
Wandering Down Innovation Alley at ad:tech

As a startup guy myself and someone who likes to cover startups, I was delighted to find the Innovation Alley at ad:tech San Francisco. It’s no surprise that the exhibit hall and conference sessions are dominated by big brands like Yahoo! (YHOO) and Google (GOOG). They have the resources to buy exposure. But startups struggle for attention everyday. Most don’t deserve any attention but even the ones with innovative new technology and solutions don’t get the buzz they deserve.
So the folks at ad:tech is helping to solve this rather …

Business, Entrepreneurship, Headline, Marketing, Startups, Technology »

[12 Apr 2010 | One Comment | 5,644 views]
What’s New?

We are all early adopters now. Everyone is looking for the new new thing. When someone finds the latest new new thing, technology helps everyone else find out about it and we get to decide if we want to follow along. When done right this process moves lightning fast and blockbuster products surface almost instantaneously. New products cross the chasm faster than they’ve ever crossed before. For remarkable products, the chasm has shrunk.
Despite all this progress, there remains a lack of both art and science in the field of new …

Business, Entrepreneurship, Leadership, Startups, Strategy, Venture Capital »

[16 Aug 2009 | 3 Comments | 12,290 views]
How to be a Good Member of a Board of Advisors

There are plenty of good pieces on the Internet about how to build a good board of advisors.  Go ahead, Google them.  There is one super post about why you shouldn’t bother to build an advisory board by the smart guys at 37Signals.  Essentially, they’re saying that too many supposedly critical things are myths that keep you from building the company and products.  But what if someone has approached you to be an advisor to his company?  There aren’t very many pieces about how to be a good advisor.  So how do you …

Business, Creativity, Design, Entertainment, Entrepreneurship, Featured, Features, Headline, Leadership, Startups, Strategy »

[10 Aug 2009 | 13 Comments | 7,481 views]
A Remarkable Story

My first impression of Seth Godin upon meeting him was that he is an extraordinarily efficient person.  You wouldn’t think of a “creative” as efficient in the sense that a supply chain manager, hamburger flipper, accountant, or the Octomom are efficient.  But Seth conducted interviews with about thirty candidates for the SAMBA program in under three hours.  He made up his mind on who fit perfectly soon after and, it turns out, he picked an amazing group.
How amazing? That remains to be seen. Everyone in the group was so remarkable, I …

Business, Creativity, Entrepreneurship, Startups »

[18 Jun 2009 | 3 Comments | 555 views]
Fitting the Business to the Marketing

Seth said something that really boggled my mind.
“Instead of fitting the marketing to the business, fit the business to the marketing.”
“What?!?! What is he talking about?” was my initial reaction.
Turning things upside down and completely rearranging the order and relationship of things seems appropriate in times like these. Wise men throughout history have championed the art of contrary thinking as one way to develop new ideas, options, and decisions.
Instead of Marketing as an afterthought designed to fit whatever product or service you’ve already decided to create, the business you create will …

Business, Design, Entrepreneurship, Features, Innovation, Startups, Strategy, Technology, Venture Capital »

[4 Sep 2008 | 2 Comments | 13,543 views]
The Case for Interruption and Disruption

A few months ago I came across a piece by Jeff Nolan, titled Incrementalism and “The New New Thing,” which struck poignantly at a raw nerve. He called attention to the incrementalism gripping Silicon Valley despite the flush amount of capital available for startups. Much of the attention and hype has surrounded social networking and Web 2.0 startups but each new entry is a slight improvement over the previous. But only discontinuous, quantum leap innovations create disproportionate value. So what’s next?
Umair Haque’s An Open Challenge to Silicon Valley put it …

Innovation, Startups, Strategy, Technology, Venture Capital, Video »

[15 May 2008 | 2 Comments | 1,399 views]
Google Commoditizing Networks

A few days ago, I wrote about the commoditization of social networks or rather the social networking feature sets that currently make Myspace and Facebook so unique and neat. Pioneers in social networking like Friendster and Myspace introduced a new data and software architecture that, at the same time clumsily and elegantly, met Internet users’ desire to interact and share content with each other. Finding old friends, connecting with new friends, sharing music and videos, playing collaborative games, and expressing oneself to virtual audiences of thousands all were groundbreaking features …

Entrepreneurship, Strategy, Technology, Venture Capital »

[11 May 2008 | 2 Comments | 1,605 views]

Chris Anderson, a writer at Wired Magazine and author of the influential The Long Tail: Why the Future of Business is Selling Less of More, makes some good points about the insanity of Facebook’s $15 billion valuation, the inadequacy of current approaches to social networking, and the implications of an over-reliance on advertising as a business model. His arguments are useful because entrepreneurs can use them to make concrete business or strategic decisions. He doesn’t use namby pamby qualifications to hedge his bets and predictions. I do …

Investing, Linkfest, Technology »

[4 May 2008 | 2 Comments | 3,267 views]
Investing Linkfest 5/4/08

The technology sector gets a big surprise with Microsoft (MSFT) announcing that it will cease to pursue the acquisition of Yahoo! (YHOO). Most analysts and market pundits expected Jerry Yang & Company would ultimately accept a deal, albeit at a higher price than Microsoft’s initial offer. Expect Yahoo! stock to take a precipitous plunge at the market open and the announcement of class action lawsuits from its larger shareholders. While this saga of two tech giants unwinds, plenty of news in the rest of the tech sector deserves attention.
The Nasdaq …

Business, Features, Startups, Technology, Video »

[24 Apr 2008 | 15 Comments | 104,792 views]
The Twitter Influence Ratio

“@kevinrose how do I get you to follow me back???” – anonymous self-proclaimed “social app guru”
This is Part 2 of a series that explores the science of Social Media Measurement. Let me preface this post by saying that this is a lighthearted post trying to come up with a simple measurement regarding a hugely successful social web service.
Previously, I explored the measurement of popularity, novelty, and attention on the very popular crowdsourcing news aggregation site Digg. My post was based on an arcane academic study involving the half-life of popularly …