Advertising Age is reporting that U.S. media employment fell to a 15-year low in December 2007. The major driver behind this slump is the struggling newspaper industry. This is not surprising because nearly everyone is spending more time getting their news on the Internet and less with broadsheets. Exacerbating the losses is the disappearing classifieds business as online alternatives like craigslist, partially owned by eBay (EBAY) offer cheaper and more immediate classifieds solutions. The New York Times (NYT), also known as the Gray Lady to the cognoscenti, recently announced another …

News Corporation (NWS-A) and its Myspace subsidiary announced the formation of an incubator named Slingshot Labs. It will be seeded with about $15 million to hire a team of software developers. The goal of Slingshot will be to create new Internet technologies and startups to bolster News Corporation’s properties in Web media, especially social networking giant Myspace.
Myspace has witnessed a significant slowing of growth while watching archrival Facebook achieve healthy expansion over the past year. Even Microsoft (MSFT) bought into the phenomenon by investing $240 million in Facebook at a …