Everybody seems to be a “social media guru” these days. Like a real world sausage-fest, the “guru-fest” on Twitter and Facebook where four out of every five members claim to be some sort of ninja, jedi, maven, strategist or expert cannot possibly be a good thing. I exaggerate but echo chambers are not productive. What’s an earnest social media consultant to do?
Before you read on, you should know that I wrote this post only for those folks who are totally committed to the social media “industry” and intend to make a …

Prompted by the rumblings of activist hedge funds Harbinger Capital and Firebrand Partners last month, I wrote about the New York Times (NYT) and its evolving technology assets. I found the Times to be surprisingly forward-thinking in its investments in the online world. As a strategic investor, it has made some fairly impressive investments in innovative startups that could solve the riddle of monetizing online news and content. Its investments include bets on blog advertising networks, news aggregation websites, blogging platforms, video sharing sites, job search engines, …

This is too funny. Now you know that Search Engine Optimization (SEO) has hit mainstream. OMG.