“@kevinrose how do I get you to follow me back???” – anonymous self-proclaimed “social app guru”
This is Part 2 of a series that explores the science of Social Media Measurement. Let me preface this post by saying that this is a lighthearted post trying to come up with a simple measurement regarding a hugely successful social web service.
Previously, I explored the measurement of popularity, novelty, and attention on the very popular crowdsourcing news aggregation site Digg. My post was based on an arcane academic study involving the half-life of popularly …

This is Part 1 of a new series that explores the science of Social Media Measurement.
Much attention has been given to the Web 2.0 generation of social networks and websites. Deservedly so, this next wave of Internet properties has quickly acquired humongous user bases, rich valuations, and cultural buzz worldwide. Venture capital investors are clamoring to fund the latest spin on crowdsourcing, content aggregation, social networking, micro-blogging, video sharing, and other different takes on social media. Fortune 2000 companies are all trying to figure out how to respond to this …