Articles tagged with: social media
Innovation, Marketing, Startups, Technology »
As a startup guy myself and someone who likes to cover startups, I was delighted to find the Innovation Alley at ad:tech San Francisco. It’s no surprise that the exhibit hall and conference sessions are dominated by big brands like Yahoo! (YHOO) and Google (GOOG). They have the resources to buy exposure. But startups struggle for attention everyday. Most don’t deserve any attention but even the ones with innovative new technology and solutions don’t get the buzz they deserve.
So the folks at ad:tech is helping to solve this rather …
Business, Entrepreneurship, Leadership, Strategy »
Everybody seems to be a “social media guru” these days. Like a real world sausage-fest, the “guru-fest” on Twitter and Facebook where four out of every five members claim to be some sort of ninja, jedi, maven, strategist or expert cannot possibly be a good thing. I exaggerate but echo chambers are not productive. What’s an earnest social media consultant to do?
Before you read on, you should know that I wrote this post only for those folks who are totally committed to the social media “industry” and intend to make a …
Business, Features, Startups, Technology, Video »
“@kevinrose how do I get you to follow me back???” – anonymous self-proclaimed “social app guru”
This is Part 2 of a series that explores the science of Social Media Measurement. Let me preface this post by saying that this is a lighthearted post trying to come up with a simple measurement regarding a hugely successful social web service.
Previously, I explored the measurement of popularity, novelty, and attention on the very popular crowdsourcing news aggregation site Digg. My post was based on an arcane academic study involving the half-life of popularly …
Business, Entrepreneurship, Startups, Technology »
Advertising Age is reporting that U.S. media employment fell to a 15-year low in December 2007. The major driver behind this slump is the struggling newspaper industry. This is not surprising because nearly everyone is spending more time getting their news on the Internet and less with broadsheets. Exacerbating the losses is the disappearing classifieds business as online alternatives like craigslist, partially owned by eBay (EBAY) offer cheaper and more immediate classifieds solutions. The New York Times (NYT), also known as the Gray Lady to the cognoscenti, recently announced another …
