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Articles tagged with: SocialOptimize

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[4 Sep 2008 | 2 Comments | 406 views]
The Case for Interruption and Disruption

A few months ago I came across a piece by Jeff Nolan, titled Incrementalism and “The New New Thing,” which struck poignantly at a raw nerve. He called attention to the incrementalism gripping Silicon Valley despite the flush amount of capital available for startups. Much of the attention and hype has surrounded social networking and Web 2.0 startups but each new entry is a slight improvement over the previous. But only discontinuous, quantum leap innovations create disproportionate value. So what’s next?
Umair Haque’s An Open Challenge to Silicon Valley put it …

Innovation, Startups, Strategy, Technology, Venture Capital, Video »

[15 May 2008 | 2 Comments | 320 views]
Google Commoditizing Networks

A few days ago, I wrote about the commoditization of social networks or rather the social networking feature sets that currently make Myspace and Facebook so unique and neat. Pioneers in social networking like Friendster and Myspace introduced a new data and software architecture that, at the same time clumsily and elegantly, met Internet users’ desire to interact and share content with each other. Finding old friends, connecting with new friends, sharing music and videos, playing collaborative games, and expressing oneself to virtual audiences of thousands all were groundbreaking features …

Entrepreneurship, Startups, Strategy, Technology, Venture Capital, Video »

[16 Apr 2008 | One Comment | 1,495 views]

I co-founded a tiny little agency a few months ago called SocialOptimize that was focused on producing Facebook apps. At the time of founding, my partner and I received almost overwhelming demand from companies who were desperate to gain a presence on social networking site Facebook. Facebook was already quickly turning into a cultural phenomenon as everyone and their grandmother started registering for the site and “poking” each other.
Essentially, it was this mass of humanity in digital form that attracted advertisers and marketers to jump on the bandwagon and either …

Business, Entrepreneurship, Investing, Startups, Strategy, Venture Capital »

[17 Mar 2008 | 2 Comments | 28 views]

TechCrunch’s Michael Arrington has a very informative piece on the credit crisis and its effect on startups. Apparently, many startups are putting their venture cash in Auction Rate Securities, financial instruments that are normally very liquid and provide better yields than typical bank savings/checkings accounts. Unfortunately, the perfect storm of the current credit crisis has put a freeze on the ARS market and startups are finding a difficult time to access their cash.
What really surprised me from the article was that many startups were putting their cash in …

Investing, Linkfest, Randomness, Technology »

[9 Mar 2008 | One Comment | 44 views]
Latticework Linkfest 3/9/08

Macro

Once again, Mark Zandi and his team at Moody’s Economy.com (MCO) comes through with something interesting. Click through on the image below and interact with the map to find out if your state and county is in risk of recession. My home state of California is definitely at risk, dragged down by rapidly falling housing prices. I currently spend most of my time in Utah, one of the few places that has seen strong economic expansion and even strong real estate price appreciation. Forbes recently named Salt Lake City first …

Business, Entrepreneurship, Randomness, Startups, Technology »

[3 Mar 2008 | One Comment | 7 views]

Jesse Stay, my partner in SocialOptimize, just made the big time in terms of exposure. The New York Times (NYT) just referenced the book he co-authored with Jason Alba, I’m on Facebook – Now What?, in one of its career-oriented articles. Jesse’s success as an author of this timely book and a very well-written blog about social networking technology has paid dividends for our business. We have performed no advertising since founding the new media branding and development agency a few months ago, yet we get several …

Business, Entrepreneurship, Features, Hedge Funds, Innovation, Investing, Private Equity, Startups, Strategy, Technology, Venture Capital, Video »

[2 Mar 2008 | One Comment | 26 views]
New York Times: Dinosaur or New Media Machine?

Since my current work is in new media and social networking, I am keenly interested in the turbulence facing the newspaper industry. Clients, ranging from Fortune 2000 companies to small innovative startups, come to my team at SocialOptimize to gain an understanding of the new media landscape and to develop an actionable strategy for building a meaningful presence in social networks. They ask about their traditional marketing budgets and I tell them that we will see the disappearance of many old model newspaper, radio, and television companies as they struggle …

Investing, Linkfest, Randomness, Technology »

[25 Feb 2008 | 2 Comments | 24 views]
Latticework Linkfest 2/25/08

Macro

More pain in the housing market anticipated as some homeowners find themselves “underwater” or owing more on their homes than what their homes are worth on the market. According to Mark Zandi at Economy.com (MCO), 10% of all homeowners currently face this negative equity situation. Zandi also sees home prices falling 20% as the economy worsens into a recession. Zandi could be underestimating the damage; homeowners abandon their homes and mortgages at a high rate when they enter negative territory on their equity. Foreclosures and abandoned mortgages exacerbate the problem …

Business, Entrepreneurship, Startups, Technology »

[18 Feb 2008 | One Comment | 51 views]
YouTube Killed the Gray Lady and the Boob Tube

Advertising Age is reporting that U.S. media employment fell to a 15-year low in December 2007. The major driver behind this slump is the struggling newspaper industry. This is not surprising because nearly everyone is spending more time getting their news on the Internet and less with broadsheets. Exacerbating the losses is the disappearing classifieds business as online alternatives like craigslist, partially owned by eBay (EBAY) offer cheaper and more immediate classifieds solutions. The New York Times (NYT), also known as the Gray Lady to the cognoscenti, recently announced another …